The Milwaukee Bucks debuted the “Fear the Deer” campaign a few years back when the Bucks made the NBA playoffs but were massive underdogs to the mighty LeBron James-led Miami Heat. Miami ended up not “fearing the deer” at all, but the Bucks at least developed a running theme that was both catchy and funny. Now they’re bringing the intimidation factor out in the open.
The team announced the debut of “Fear the Deer” nights for the upcoming 2015-16 NBA season, where the Bucks will don alternate NBA uniforms and even switch up their court designs as part of their ongoing promotion with Pick’N Save at the BMO Harris Bradley Center. The Fear the Deer uniforms go along with Milwaukee’s third annual Bucks Fan Fest and will be featured at four different homes games on the year.
“We’re always looking for ways to be innovative as an organization, and our new Fear the Deer nights are another example of how we’re continuing to build world-class experiences for our fans,” Milwaukee Bucks President Peter Feigin said. “The Fear the Deer uniforms and first-ever alternate court are a unique way to celebrate the new attitude of Bucks basketball, and an exciting showcase for our young, talented team.”
The timing is spot on for this killer release of custom basketball uniforms, as Milwaukee’s uniforms had been borderline stagnant in year’s past and the franchise had yet to take advantage of the witty theme that had been spawned several years ago. Running full speed ahead with the “Fear the Deer” notion, Milwaukee instills a new type of edge for a new type of team.
Big man Greg Monroe signed on with the Bucks last year because he wanted to be part of something special, and as Milwaukee’s young talent grows in front of it’s fan base, that’s precisely what the Bucks hope to have. Special events and jersey alterations like this are certainly a step in the right direction.
Milwaukee will debut the new edgy look for the first time on December 9th against the Los Angeles Clippers at home. Going up against Blake Griffin, Chris Paul and DeAndre Jordan, the Bucks will surely need all the edge they can get.
What do you think about Milwaukee’s Fear the Deer campaign? Is it cheesy or awesome? Tell us in the comments below!
*photo credit – Stuffpoint.com
